About the Brand
This emerging e-commerce brand aimed to establish a strong online presence in a competitive market. As a new player, they faced challenges in gaining visibility, building brand awareness, and driving organic traffic to their platform.
The Challenge
- The brand was entirely new to the market with no prior online presence.
- They needed to build brand credibility and attract potential customers through digital channels.
- Competing with well-established e-commerce giants made organic visibility difficult.
- Limited keyword rankings and low domain authority restricted search engine visibility.
The Solution
To address these challenges, we implemented a comprehensive digital marketing strategy focusing on the following key areas:
1. Email Marketing
- Designed and executed targeted email campaigns to nurture leads and drive engagement.
- Created personalized content to improve customer retention and conversion rates.
2. Social Media Marketing
- Developed a strategic social media presence across Instagram, Facebook, and LinkedIn platforms.
- Engage with potential customers through creative posts, influencer collaborations, and paid ad campaigns.
3. Content Creation & SEO
- Published SEO-optimized blogs, product descriptions, and landing pages to improve search rankings.
- Implement on-page SEO techniques like keyword optimization, internal linking, and structured data.
4. Digital Marketing & Link Building
- Launched a PPC campaign for immediate traffic while SEO efforts gained traction.
- Acquired high-quality backlinks through guest blogging, press releases, and partnerships with niche websites.
Results
Over six months, the brand achieved significant improvements in online visibility and organic performance:
1. Increase in Overall Organic Clicks: +310%
Track engagement, conversions, and customer behavior in real time. Displays user sessions, average session duration, and bounce rate over six months.
Key Insights:
- User sessions increased by 310%.
- The bounce rate decreased from 65% to 42%.
- Average session duration improved from 1m 20s to 2m 50s.
2. Growth in Keyword Rankings: +540%
Shows follower growth, engagement rate, and content performance on multiple platforms.
Key Insights:
- Instagram followers: +450%
- Facebook reach: +280%
Engagement rate: Increased from 1.5% to 5.2%.
3. Keywords on 1st Page of Google: 42
Monitor keyword ranking improvements with a timeline of SEO progress.
Key Insights:
- Initial ranking keywords: 15 → Now ranking for 89+ keywords.
- Top 10 rankings: Increased from 0 to 42 keywords.
- Competitor keyword gaps reduced significantly.
4. Best Performing Content:
- Influencer collaboration posts had 8X more engagement than regular posts.
- Short-form videos drove 65% of total interactions.
Keyword Rankings
| Keyword | Previous Rank (Month 1) | Current Rank (Month 6) |
|---|---|---|
| Buy Trendy Clothes Online | N/A | 4 |
| Affordable Fashion Store | N/A | 6 |
| Best Online Shopping Hub | 32 | 5 |
| Trendy Apparel Deals | N/A | 8 |
| E-commerce Fashion Hub | N/A | 7 |
Client Review
“We struggled to gain online traction as a new brand, but with the strategic SEO and digital marketing efforts, we now have a solid presence in the e-commerce space. The increase in organic traffic and keyword rankings has been incredible! We highly recommend this SEO team for their expertise and results-driven approach.”
About the Brand
This healthcare & wellness brand aimed to enhance its online presence and attract a larger audience. As a growing player, they faced challenges in visibility, patient engagement, and competing with established brands in the wellness industry.
The Challenge
- The brand struggled with low keyword rankings, making it difficult to appear in search results.
- Difficulty in generating quality leads and conversions from online channels.
- Limited online trust and credibility due to minimal reviews and reputation management.
- Competing against larger healthcare brands with established digital authority.
The Solution
To address these challenges, we implemented a robust digital marketing strategy focusing on the following key areas:
1. Google Ads (PPC Campaigns)
- Launched targeted Google Ads campaigns to drive immediate traffic.
- Optimized ad copy and landing pages for higher conversion rates.
- Used retargeting strategies to capture potential leads.
2. Social Media Postings & Engagement
- Built an engaging social media presence on Instagram, Facebook, and LinkedIn platforms.
- Shared wellness tips, patient testimonials, and educational content.
- Partner with influencers and healthcare professionals for credibility.
3. SEO & Content Marketing
- Developed high-quality, SEO-optimized health and wellness blogs.
- Created authoritative guide pages and FAQs to boost rankings.
- Implemented structured data, internal linking, and keyword optimization.
Healthcare & Wellness Marketing Performance
12-Months Growth Analysis
Results
Over one year, the brand achieved significant improvements in online visibility and engagement:
Healthcare & Wellness Marketing Performance
12-Months Growth Analysis
1. Increase in Organic Traffic Growth: +280%
Tracks patient inquiries, website visits, and engagement trends.
Key Insights
- User sessions increased by 280%.
- Bounce rate improved from 68% to 45%.
- Session duration increased from 1m 10s to 3m 15s.
2. Keyword Rankings Performance
Displays ranking improvements for healthcare-related keywords.
Key Insights
- Initial ranking keywords: 10 → Now ranking for 75+ keywords.
- Top 10 rankings: Increased from 0 to 37 keywords.
- Competitive keyword gap was significantly reduced.
3. Lead Generation Growth
Displays conversions, inquiries, and overall lead performance.
Key Insights
- Conversion rate: Increased from 2.5% to 7.2%.
- Total leads generated: +350% improvement.
- Cost per lead (CPL): Reduced by 45%.
4. Social Media Engagement
Showcases patient engagement, social media reach, and brand interactions.
Key Insights
- Instagram followers: +400%
- Facebook reach: +260%
- Engagement rate: Increased from 2.0% to 6.8%.
5. Best Performing Content:
- Health awareness campaigns had 5X more engagement.
- Wellness tips and patient success stories drove 70% of total interactions.
Keyword Rankings
| Keyword | Previous Rank (Month 1) | Current Rank (Month 12) |
|---|---|---|
| 200 hours yoga teacher training in India | 791 | 3 |
| Holistic Healthcare Solutions | N/A | 5 |
| Best 200 hours Yoga teacher training in India | 29 | 6 |
| Meditation yoga teacher training in India | N/A | 7 |
| Kundalini yoga teacher training in India | 37 | 6 |
| Best 100 hours yoga teacher training in India | N/A | 8 |
| Yoga detox Retreat in India | 27 | 5 |
Client Review
Our online presence was almost nonexistent before implementing SEO and digital marketing. Now, we are ranking on the first page for key wellness-related searches, and our lead generation has improved significantly. We highly recommend this SEO team for their expertise and results-driven approach.
About the Brand
This real estate & property development brand aimed to strengthen its online presence and attract high-intent buyers and investors. Facing challenges in visibility, lead generation, and competition from established real estate firms, they needed a strong digital strategy to gain traction.
The Challenge
- Low keyword rankings lead to minimal organic visibility.
- Struggled to generate high-quality leads and conversions from online channels.
- Difficulty in competing against well-established real estate firms with strong online presence.
- Required an SEO-driven content strategy to showcase projects and services effectively.
The Solution
To overcome these challenges, we implemented a robust digital marketing strategy focusing on:
1. Google Ads (PPC Campaigns)
- Launched targeted ad campaigns to drive immediate traffic and inquiries.
- Optimize landing pages to increase conversion rates.
- Implement retargeting strategies to capture potential investors and homebuyers.
2. Social Media Postings & Engagement
- Developed a social media strategy with engaging property showcases, client testimonials, and market insights.
- Used paid social campaigns to boost brand awareness and attract potential buyers.
- Partnered with industry influencers and real estate professionals to enhance credibility.
3. SEO & Content Marketing
- Conducted in-depth keyword research and implemented an SEO strategy for property-related search terms.
- Created high-quality blog content, project pages, and investment guides to attract organic traffic.
- Optimized site structure and metadata for improved search rankings.
4. Email Marketing & Automation
- Developed targeted email campaigns for property updates, offers, and follow-ups.
- Automated lead nurturing workflows to keep potential buyers engaged.
- Personalized email sequences based on user interactions and interests.
5. Video Marketing & Virtual Tours
- Created high-quality video content showcasing property features and locations.
- Implemented 360-degree virtual property tours for enhanced customer experience.
- Promoted video content across social media, YouTube, and website landing pages.
6. Local SEO & Google My Business Optimization
- Optimized Google My Business profile for higher local search visibility.
- Collected and managed client reviews to enhance credibility.
- Improved local citation consistency to rank higher in location-based searches.
Results
Over one year, the brand significantly improved online visibility and lead generation.
1. Increase in Organic Traffic: +350%
Tracks website visits, property inquiries, and engagement trends.
Key Insights
- Website traffic increased by 350%.
- Property inquiry forms submitted grew by 500%.
- Average visitor session duration improved from 1m 30s to 4m 10s.
2. Keyword Rankings & Search Visibility: +600%
Displays ranking improvements for high-value real estate keywords.
Key Insights
- Initially ranking for 20 keywords, it is now ranking for 90+ keywords.
- Top 10 rankings: Increased from 7 to 52 keywords.
- Local SEO improvements boosted map pack rankings by 65%.
3. Lead Generation & Conversion Performance: 420%
Tracks lead inquiries, scheduled property viewings, and conversion rates.
Key Insights
- Lead generation improved by 420%.
- The conversion rate for property sales increased from 1.9% to 6.5%.
- Cost per lead (CPL) was reduced by 45%, maximizing ROI.
4. Social Media & Video Engagement
Monitors social media ad performance, engagement, and video marketing success.
Key Insights
- Instagram followers: +520%
- Facebook reach: +350%
- Engagement rate: Increased from 2.5% to 7.8%.
- Virtual property tours received 8X more engagement than static posts.
Keyword Rankings
| Keyword | Previous Rank (Month 1) | Current Rank (Month 12) |
|---|---|---|
| Luxury Apartments for Sale | N/A | 2 |
| Best Real Estate Investment | N/A | 4 |
| Affordable Housing Projects | 40 | 5 |
| Commercial Property Deals | N/A | 6 |
| Residential Plots for Sale | N/A | 7 |
Client Review
Our online presence was almost nonexistent before implementing SEO and digital marketing. Now, we are ranking on the first page for key wellness-related searches, and our lead generation has improved significantly. We highly recommend this SEO team for their expertise and results-driven approach.
About the Brand
This travel & hospitality brand aimed to enhance its online presence and attract travelers seeking premium accommodations and experiences. Facing intense competition, low brand visibility, and fluctuating seasonal demand, they needed a strong digital strategy to establish authority and increase direct bookings.
The Challenge
- Low organic traffic and poor search engine rankings for high-intent travel-related queries.
- Heavy reliance on third-party booking platforms, reducing direct website reservations.
- Seasonal fluctuations affect overall revenue and occupancy rates.
- Difficulty in targeting international travelers and high-spending tourists.
- Limited brand recognition in comparison to established global travel competitors.
The Solution
To address these challenges, we implemented a multi-channel digital marketing strategy focusing on:
1. SEO & Content Strategy
- Conducted keyword research to target high-intent travel and accommodation searches.
- Developed SEO-optimized blog content, destination guides, and experience-driven articles.
- Improved website structure, metadata, and internal linking for better indexing and search visibility.
2. Google Ads & Retargeting Campaigns
- Launched PPC campaigns targeting domestic and international travelers.
- Implemented dynamic retargeting ads to recapture lost visitors.
- Optimized ad creatives and landing pages for higher conversion rates.
3. Social Media & Influencer Marketing
- Created engaging social media content showcasing unique stays, experiences, and travel tips.
- Partnered with travel influencers and bloggers to expand reach and credibility.
- Implemented paid social ads to drive brand awareness and direct bookings.
4. Local SEO & Reputation Management
- Optimized Google My Business listings to improve visibility in local and international searches.
- Encouraged and managed customer reviews on TripAdvisor, Google, and Booking.com.
- Enhanced location-based search rankings to attract nearby travelers.
5. Email Marketing & Personalized Campaigns
- Designed personalized email campaigns with exclusive deals, travel tips, and loyalty rewards.
- Implemented automated follow-up sequences for abandoned bookings.
- Used customer segmentation to target different traveler personas effectively.
Results
After 1.6 years of executing the strategy, the brand achieved significant improvements in its digital presence and revenue generation:
1. Organic Traffic Growth: +370%
Tracks website visits, direct booking trends, and organic traffic improvement.
Key Insights
- Website traffic increased by 370%.
- The bounce rate decreased from 58% to 31%.
- Booking form submissions and inquiries rose by 520%.
2. Increase in Direct Bookings: +480%
Tracks website visits, direct booking trends, and organic traffic improvement.
Key Insights
- Direct bookings increased by 480%, reducing dependency on OTAs.
- Conversion rate improved from 2.4% to 7.8%, leading to higher revenue.
- Enhanced booking experience contributed to better user retention.
3. Stronger Brand Recognition & Social Engagement: +290%
Monitors brand mentions influencer impact, and engagement trends.
Key Insights
- Brand mentions and user-generated content grew by 290%.
- Increased collaboration with travel influencers expanded audience reach.
- Follower base and social media video interactions grew by 430%.
4. Paid Ads & Retargeting Performance
Tracks paid ad efficiency, return on ad spend (ROAS), and engagement.
Key Insights
- Click-through rates (CTR) for paid ads improved by 3.2X.
- Retargeting efforts successfully converted 35% more abandoned visitors.
- ROAS increased from 2.1X to 5.4X, maximizing ad spend efficiency.
5. Seasonal Demand & Revenue Stability
Analyzes seasonal booking trends and revenue impact.
Key Insights
- Implemented targeted promotions to counter seasonal fluctuations.
- Increased direct bookings helped maintain stable revenue throughout the year.
- Data-driven strategies ensured consistent occupancy rates during low seasons.
Client Review
With this digital marketing transformation, we have seen an exponential rise in direct bookings, better engagement with our travelers, and a stronger online presence. Our dependence on OTAs has significantly reduced, allowing us to maximize profitability. We highly recommend this results-driven approach.
Brand Wings 360 delivered exceptional digital services, significantly improving our online reach and engagement. Their expertise and dedication made a real difference, and we highly recommend them.
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Medipro Recruit
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Soham Villas
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ACMI (Australian College of Management and Innovation)
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